Marketing Manager

Marketing Manager

Hours: 8:30am-5:00pm

Location: Full-time in office – Canonsburg Office

Compensation: Based on Experience

Who We Are:

Welcome to USG, a distinguished national wholesale broker and managing general agent (MGA) with a prominent presence across the nation. Our extensive network spans over 400 different markets and we proudly write business in all 50 states.

USG has consistently earned recognition for our excellence, being ranked as a 5-star MGA by Insurance Business of America for four consecutive years. Moreover, we take pride in our continuous acknowledgment as a Top Insurance Workplace over the past five years, as voted on by our current team members.

Understanding that a fulfilling culture is paramount in career satisfaction, we at USG prioritize fostering a collaborative and mentoring-focused environment. We recognize the pivotal role each team member plays in our success, emphasizing hands-on training to ensure everyone feels comfortable and confident in their role. At USG, we actively empower our team members to bring their authentic selves to the workplace, recognizing that fostering diversity is essential for a thriving, creative, and dynamic professional environment.

In today's rapidly evolving business landscape, embracing cutting-edge technology is not just a choice but a necessity for staying relevant in the marketplace. Our in-house IT development and support teams, located in Canonsburg, PA, expertly oversee and manage both our proprietary and third-party systems, ensuring our sales operations stay at the forefront of technological advancement.

Embark on your professional journey with USG, where it's more than just a job – it's a vibrant and supportive community committed to nurturing your success.

The Role Itself

USG Insurance Services, Inc. is seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives that drive brand awareness, engagement, and growth. This role will oversee the development and implementation of marketing campaigns, content creation, and digital strategies to support the company’s overall business objectives. The ideal candidate is a creative thinker with strong project management skills, experience in B2B marketing, and a passion for the insurance industry.

Responsibilities include:

• Develop and execute a comprehensive marketing strategy that aligns with USG’s business goals.
• Manage the company’s brand identity and ensure consistency across all marketing materials and channels.
• Oversee digital marketing efforts, including SEO, email campaigns, social media, and website management.
• Create and manage marketing content, including articles, case studies, newsletters, and promotional materials.
• Collaborate with internal teams to support sales initiatives through targeted campaigns and materials.
• Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI.
• Plan and coordinate industry events, conferences, and sponsorships to enhance brand visibility.
• Manage relationships with external vendors, agencies, and partners to execute marketing initiatives.
• Stay up-to-date with industry trends and competitor activities to identify new marketing opportunities.
• Lead, mentor, and oversee a marketing and graphic design team, ensuring efficient workflow, creativity, and alignment with company goals.
• Assign projects, set deadlines, and provide strategic direction to the team while fostering professional growth and skill development.

What We Are Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing, preferably within the insurance or financial services industry.
• Strong understanding of digital marketing strategies, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Proficiency in marketing analytics and reporting tools.
• Experience with CRM and marketing automation platforms is a plus.
• Creative thinker with strong problem-solving skills.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Proven experience in managing and leading a marketing and graphic design team, with a track record of successfully executing campaigns.
• Strong leadership and team management skills, with the ability to motivate and inspire team members.

What USG has to offer:

• Comprehensive Benefits Package including:
  • Company-paid benefits: Short-Term Disability, Long-Term Disability, Basic Life, AD&D, and Team member Assistance Program
  • Medical, Dental, Vision, and Life
  • 401K Retirement Plan
  • Flexible Spending Account
  • Dependent Care
  • Tuition Reimbursement
• Access to 24/7 virtual training through USG University
• Outstanding Company Holiday Schedule and Generous Paid Time Off Package
• Potential for exponential growth in the company

Join Us!

If you're excited about the wholesale industry and are ready to contribute your skills and passion to a dynamic team, USG Insurance Services is the perfect company for you. We're looking for individuals who share our entrepreneurial spirit and are eager to help us shape the future of wholesale insurance.

Visit https://www.usgins.com/index.aspx to learn more about our work, our team, and the opportunities we have available.